Posted by: larnymackblog | January 24, 2009

The Feng Shui Dominatrix

My clients bring me assignments of all shapes and sizes. Many are challenging and some are rather boring. The Feng Shui Dominatrix definitely falls into the former category.

Liv Kelgrin of Conscious Environments is developing a companion web site that has a very tongue-in-cheek kind of humor. Her concept was to exploit the “perceived” dichotomy of Feng Shui and the obvious perception of a dominatrix. But she had no idea how to communicate this visually. Boys and girls, this is right up my alley.

We briefly discussed the project where I asked the most important question, “Who is your target market”. She listed them in her order of importance, “single men, single women, and married with no children”. My next question was “How do you plan to use these images”. Liv knew she first needed them for the web but later on would use them in printed materials. We set a meeting date to brainstorm out separate ideas and bring them together into a final shot list.

Point: Make sure you and your client are on the same page and both agree with the basic understanding of the project. Ask questions. It makes you both think out loud.

Brain storming is usually a lively discussion where, we throw out ideas and different scenarios. Once we explored the concept, starting with the theory that this was based on duality. Feng Shui and dominatrix are simply holistic controls of your environment. The dominatrix part is where you must temporarily give up that control to someone else, in this case, to the dominatrix. Once we arrived at this premise we both agreed that a before and after still image approach would work the best.

During our meeting I suggested we also use a bit of video. I could see it now…. “Stilettos’, deliciously housed in lanky legs, confidently clicking across the stage, stopping only at the end of the frame to firmly face the viewer”. As I shared my vision, Liv excitedly chimed in, ”..and we have to add the whip”. Oh my gawd, who is this person? That was perfect!

Due to scheduling conflicts and prop procurement the still shoot got postponed and the video, which was really just icing on the cake, got moved up. The video will be a small clip that will run on her home page alongside the banner head.

The day before the video shoot, I did a quick mockup video clip using myself. Sorry folks, no stilettos’ in my size. (I shamelessly admit that I checked) I put text into the sample video and when she saw it, the entire campaign became clear and approved. (Though dubious up to this point, even my wife approved.)

We still need to finalize the font types and animation but what a great start to this project.

Point: The client now sees our collective vision before we start shooting. This is very important and in the film & ad industry it’s called a story board. Everyone gets a chance to mull it over and make any needed changes. Liv loved the concept so it’s off to the races.

Point: The client is thrilled with the results and that’s what it’s all about.

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Responses

  1. Larny, if only you had given me a call. I know just the place to get those heels in your size… even in the red color. Although, there may be a need for…shaving cream around the ankles. Great Idea!

    It was so great talking with you on yesterday. Thanks, and Keep the Faith.

    I’ll keep in touch
    Fred


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